Business Marketing Track
S310E

10 AM - 10:45 AM ET

WHEN AND HOW TO PICK THE PERFECT MARKETING/PR AGENCY
Kristen Levine

The Pet Summit presents an exclusive class on "When and How to Pick the Perfect Marketing/PR Agency Partner", delivered by agency-insider, Kristen Levine. This presentation is packed with practical advice and real-world wisdom you won't find anywhere else. Whether you're looking to forge a new agency partnership or hiring your very first one, Kristen will guide you through a proven process that ensures you select the perfect partner to elevate your business.

11 AM - 11:45 AM ET

ALLOWLISTING MASTERCLASS: MAXIMIZING INFLUENCER ROI WITH UGC IN PAID ADS
Kristen Wiley

Delve into the world of allowlisting and learn how to turn your best influencer content into top-performing ads. In this session, you’ll learn advanced strategies to turn your influencer content into a performance channel that drives results, how allowlisting influencer content translates to higher ROAS, and more.

Insights & Analytics Track
S310F

10 AM - 10:45 AM ET

DATA TRANSFORMATIONS
Chip Aubry, Independence Pet Group

In today's dynamic business landscape, data transformation stands as a pivotal force driving innovation, fostering growth, and elevating customer experiences. This presentation delves into the transformative power of data, illuminating how organizations can harness actionable insights to propel their ventures forward. By embracing advanced data utilization, including Artificial Intelligence (AI) applications, businesses unlock unprecedented opportunities for evolution and expansion.

11 AM - 11:45 AM ET

ACTIVATING SEGMENTATIONS
Raha Alavi & Parm Singh, NielsenIQ
Dana Sergenian, MRI-Simmons

In today's rapidly evolving marketplace, retailers & brands encounter multifaceted challenges ranging from heightened competition to shifting consumer preferences. By leveraging strategic segmentation techniques, marketers have a powerful solution to navigate these complexities by being relevant to the evolving customer effectively. During this session, speakers from NielsenIQ (NIQ) and NIQ MRI-Simmons will highlight how clients can understand and prioritize customers based on needs, behavior, value and potential that can lead to activating audiences to drive real business results.

Business Marketing Track
S310F

1 PM - 1:45 PM ET

CANVA MASTERCLASS
Ana Sofia Raffucci

Unleash your creativity in our Canva Masterclass! Learn how to be a graphic design pro for your pet business with this hands-on session. From eye-catching social media posts to captivating product ads, discover the power of design through Canva and make your pet marketing stand out effortlessly. No design experience required!

2 PM - 2:45 PM ET

CREATING YOUR BOOTH & SMART SPENDING
Carolynn Lemke
In "Creating Your Booth & Smart Spending" at The Pet Summit, discover strategic techniques to design an engaging booth that captivates your audience and learn prudent spending practices to maximize your marketing impact within budget constraints. Gain insights into effective booth layout, branding, and resource allocation to elevate your presence at the forefront of the pet industry.

3 PM - 3:45 PM ET

HOW TO BUILD A MEDIA LIST AND LAND PRESS OPPORTUNITIES
Mary Tan

Find the secrets of media outreach from PR strategist Mary Tan. Learn essential strategies to create a targeted media list and secure valuable press coverage for your pet business at this insightful session.

4 PM - 4:45 PM ET

UNLEASH THE POWER OF AI IN YOUR MARKETING
Jolanta Smulski

Discover how AI can transform your marketing and create content faster than ever before! In this masterclass, you will learn how to harness the power of AI through practical strategies using the latest tools.

Insights & Analytics Track
S310F

1 PM - 1:45 PM ET

FROM INSIGHTS TO OUTCOMES
Benjamin Felix, Stackline

In this session, Stackline, the leader in connected commerce, will showcase how leading manufacturers deploy bleeding edge insights – and, more importantly, how to action them. From new avenues to understand brand awareness, real-time shopper behavior, and customer loyalty metrics, join Benjamin Felix, Stackline CMO, in exploring real-life industry case studies and the data behind them.

2 PM - 2:45 PM ET

PET INDUSTRY ECONOMY
Jim Lloyd, DVM, Animal Health Economics and Bill Knudson, PhD, Michigan State University

APPA commissioned the 2nd iteration of the “Economics of the U.S. Pet Food and Pet Supply Industry.” The findings of which will be unveiled during this session. The analysis includes various segments such as pet sales, pet food manufacturing, veterinary services, pet pharmaceuticals, pet products, retail sellers, and pet services. The study uses data from multiple sources, including the U.S. Census Bureau and industry associations, to estimate the direct and indirect economic contributions of the pet industry.

3 PM - 3:45 PM ET

TRANSLATING INSIGHTS INTO MEDIA STRATEGY
Josh Verseput, SVP Material+

In this session, Material, a leader in strategy-and insights-led customer experience, will discuss how brands develop and deploy personalized cross-channel media campaigns that speak to the unique hearts, minds, motivations and needs of consumer groups. Join Josh Verseput, Material’s SVP of Data, Analytics and Strategy, to discover how market leaders translate deep human understanding into growth across the entirety of the customer lifecycle.

4 PM - 4:45 PM ET

BEHAVIORAL SCIENCE STRATEGIES FOR THE PET INDUSTRY
Lauren Murphy, AVP Material+

Join Material to learn about the fundamentals of behavioral science and how to apply them in the pet industry. In this session you'll gain an introduction to the forces that influence pet owners, real world examples, and strategies to harness the science of behavior. Participants will leave with a foundational understanding of key frameworks, tools, and techniques to better understand and predict consumer behaviors, emotions, and attitudes.

Business Marketing Track
S310F

10 AM - 10:45 AM ET

CREATING COMMUNITY THROUGH YOUR BRAND
Ashley Newman

Learn how to foster lasting connections and build a thriving community around your pet brand in this insightful class, led by the Head of Marketing at Zippy Paws. Discover effective strategies to strengthen brand loyalty and create meaningful engagement within the pet industry at The Pet Summit.

11 AM - 11:30 AM ET

BRANDS WORKING WITH OTHER BRANDS (B2B Partnerships)
Paige Chernick and Emily Bergquist

Explore the dynamics of B2B partnerships in the pet industry at The Pet Summit. This class delves into the strategies and collaborations that drive successful brand alliances, offering insights on fostering mutually beneficial relationships for sustained growth in the competitive pet market.

12 PM - 12:45 PM ET

DISCOVERY MARKETING: GOING FROM UNDISCOVERED TO UNSTOPPABLE
Greg Rollett

Unlock the secrets of Discovery Marketing at The Pet Summit's class, "Going From Undiscovered to Unstoppable." Explore how innovative and emerging brands achieve their initial 1,000+ sales without relying on agencies, hefty retainers, or sacrificing margins through paid advertising strategies.

1 PM - 1:45 PM ET

THE IMPORTANCE OF BRANDING
Dox Design

Explore the pivotal role of branding in the pet industry at "The Importance of Branding" class during The Pet Summit. Uncover strategies to establish a compelling brand identity that resonates with pet owners and drives business success in this dynamic market.

2 PM - 2:45 PM ET

GETTING STARTED WITH GROWTH MARKETING: ALL THINGS PAID
Erin Murphy

Learn the secrets of pet industry dominance with our Growth Marketing class. Dive into targeted strategies using Facebook ads, Google ads, and email marketing to propel your pet business to new heights. Unleash the power of digital marketing and watch your brand thrive!

3 PM - 3:45 PM ET

SEO 101 ACCELERATOR: HARNESSING THE POWER OF SEARCH ENGINES
Matt Aldrich

Supercharge your brand’s online search engine presence with our 101 Accelerator course, a concise beginner’s class to SEO success. Learn to optimize your digital presence and elevate your pet-centric brand through effective search engine optimization techniques tailored for the competitive pet industry.

4 PM - 4:45 PM ET

ASK AN ATTORNEY: YOU’VE GOT LEGAL QUESTIONS: LLCs, DBAs, TRADEMARKS, COPYRIGHTS, CONTRACTS?
Kara Conway Love, Esq.

In "Ask an Attorney," delve into crucial legal aspects of the pet industry with a seasoned lawyer. Explore LLCs, DBAs, trademarks, copyrights, and contracts, gaining essential insights to navigate the legal landscape of your pet business at The Pet Summit.

4 PM - 4:45 PM ET

HOW TO GET QUALITY UGC ON YOUR AMAZON LISTING
Liz Saunders + Toni Herrbach

Unleash the potential of your Amazon listings. This workshop dives into the specifics of setting up your listings to naturally attract influencers who are approved to create onsite content, and will guide you through the process of identifying content creators to work with. Gain insights into the impact user-generated content has and how it positively impacts the performance of your Amazon listing… and learn why it's a game-changer for elevating your brand in the competitive pet market.

Creator Education Track
S310E

10 AM - 10:45 AM ET

MASTER YOUR SALES MINDSET
Jolanta Smulski

Breakthrough imposter syndrome and gain the skills you need to sell more! In this masterclass, you will learn how to develop a strong sales mindset that empowers you to expand your reach, show up online, and charge your value.

11 AM - 11:45 AM ET

PET INFLUENCER TO CREATORS: DIVERSIFYING YOUR PET CONTENT PORTFOLIO
Colleen Wilson

Unlock the full potential of your pet-centric content at The Pet Summit with our class, "Pet Influencer to Creators: Diversifying Your Pet Content Portfolio." Explore strategic approaches to broaden your content spectrum and engage diverse audiences, ensuring your pet influence extends beyond conventional boundaries.

12 PM - 12:45 PM ET

CREATOR MEDIA KIT WORKSHOP
Ana Sofía Raffucci

Join our Creator Media Kit Workshop at The Pet Summit, where a marketing expert will guide you through crafting a compelling media kit tailored for the pet industry using Canva. Learn essential strategies to showcase your unique niche, specialty & brand identity to captivate potential partners and sponsors in this hands-on session designed to elevate your pet-centric marketing game.

1 PM - 1:45 PM ET

HOW TO MAINTAIN A PROFITABLE BLOGGING BUSINESS IN A CONSTANTLY CHANGING LANDSCAPE
Jessica Williams

Do you feel overwhelmed and discouraged by the frequent algorithm and SEO "best practice" changes? Join Jessica to learn how to "future proof" your mindset, sort through all the noise to focus on what matters, and about the huge shift in blogging that is happening right now. You will walk away with 3 action items you can implement tomorrow and inspiration to ignore the distracting chatter and focus on your goals.

2 PM - 2:45 PM ET

HOW TO INCREASE YOUR REVENUE BY REPURPSOING YOUR CONTENT
Liz Saunders + Toni Herrbach

Unlock the secrets to boosting your revenue effortlessly in the pet niche and discover the art of leveraging your existing content by strategically repurposing it and capitalizing on the power of Amazon's Influencer Program. Join us as we explore innovative ways to turn Amazon’s traffic into a lucrative stream of income, without having to drive traffic from your existing audience.

3 PM - 3:45 PM ET

INFLUENCER BURNOUT: THE DIRTY TRUTH & HOW TO OVERCOME IT
Amanda Klecker

Explore the harsh realities of influencer burnout at The Pet Summit. This session uncovers the unfiltered truth behind the challenges faced by pet influencers and provides practical strategies to overcome burnout, ensuring sustained success in the dynamic world of pet marketing.

Business Marketing Track
S310F

Creator Education Track
S310E

11 AM - 11:45 AM ET

WHY YOUR WEBSITE NEEDS A BLOG (AND SEO)
Pamela Keniston

Develop your brand's blogging and SEO strategy with this interactive and engaging session that will reveal the industry secrets bloggers don't want you to know. You'll learn why your pet brand needs a blog, who should write it, and what to write about. We'll also delve into common mistakes pet brands make and how to avoid them. You'll come away with a clear understanding of how to use your pet brand's blog to increase organic traffic, create brand awareness, and generate revenue through increased visibility. 

11 - 11:45 AM ET

Beyond Influencer Marketing: How to Leverage Your Content to Generate Income for the Long Haul
Toni Herrbach

Are you looking to leverage your audience beyond the standard brand deals? In this session you'll learn how to diversify your income, own your audience, and generate multiple streams of revenue using content you've already created.

Business Marketing Track
S310F

Creator Education Track
S310E

1:15 PM - 1:45 PM ET

“BOOP CAMP” BRAND MASTERY FOR PET PEOPLE
Beth Miller

Experience the energy of 'Boop Camp' - Brand Mastery for Pet People, where we'll dive deep with the #DogFriendlyExpert into the dynamics of pet industry branding. Join us for a high-octane session packed with insights and strategies to empower your pet-focused brand and leave your competitors in the dust.

2 PM - 2:45 PM ET

SOCIAL SEO- HOW BRANDS CAN RANK ON TIKTOK AND INSTAGRAM
Kristen Wiley

Unlock the power of social SEO in this dynamic class at The Pet Summit. Learn strategic techniques to elevate your brand's visibility and rankings on TikTok and Instagram, ensuring a paw-sitively impactful digital presence in the competitive pet industry.

3 PM - 3:45 PM ET

CREATE RAVING FANS IN YOUR COMMUNITY
Jolanta Smulski

Learn how to turn first-time buyers into raving fans that sell for you! This masterclass will show you how to build a community that fosters customer loyalty and attracts new buyers at the same time.

4 PM - 4:45 PM ET

HOW TO GROW YOUR EMAIL REVENUE TO 7 FIGURES WITH THESE EASY TO IMPLEMENT STRATEGIES
Liz Saunders + Toni Herrbach

Are you leaving money on the table in your ecommerce business? Learn how to make money on autopilot with email marketing. In this session you’ll learn how to create five email sequences that once created will grow your revenue every single month with these automated sends. This is a tactical session where you will come away with actionable items you can implement in your business right away.

2 PM - 2:45 PM ET

HOW TO MAKE MORE MONEY AS AN INFLUENCER
Rachel Fusaro

Learn the strategic roadmap to amplify your earnings as a pet influencer at "How to Make More Money as an Influencer - Affiliates, Sponsorships, and Amazon" during The Pet Summit. Uncover the secrets of optimizing affiliate partnerships, securing lucrative sponsorships, and leveraging Amazon to maximize your influence and income in the dynamic world of pet marketing.

3 PM - 3:45 PM ET

ASK AN ATTORNEY: CREATOR’S GUIDE TO NEGOTIATING BETTER BRAND DEALS.
Kara Conway Love, Esq.

Unlock the potential for your next brand deal and stop leaving money on the table while learning the crucial legal insights and negotiation tactics to ensure you're fully compensated for your influence. Join us to learn how to maximize earnings and protect your pet industry brand with expert guidance.

4 PM - 4:45 PM ET
Spotlight Stage in New Products Showcase

THE TOP PET CREATOR PANEL
With @dogsofinstagram, @brodiethatdood, @imbluethesiberian, @jonathanwarrenofficial,@magnusthetherapydog, @elliegoldenlife, @rachelfusaro and @petsonq

Get a perspective from professional influencers on their experience landing deals, getting their foot in the door, content creation, and more. This is an ideal session for influencers looking to accelerate their growth in 2024.