Social Media Tool kit for Attendees

Instructions 

Graphics and Messaging

• Utilize the messaging, assets, and content ideas below to create turnkey social media posts to promote your participation at The Pet Summit 2026.
• Download our custom Adobe Express graphics & Canva graphics, or use your own photos or videos with the provided sample messaging to create your next viral post. You can also explore our content ideas below to help you get started.
• When you are ready to create a post:
  1. Upload your choice of image, video or graphic to any social media channel.
  2. Copy/paste or customize a caption from our suggestions below.
  3. Fill in any blanks if applicable.
  4. Tag The Pet Summit's social channels @the.pet.summit and add the hashtag #ThePetSummit.
  5. Post away! 

Social Media Channels 

The Pet Summit is active on the following channels. Be sure to follow us and tag @the.pet.summit on your posts! 

• Instagram
• Facebook
• X
• LinkedIn

#ThePetSummit - Use our official hashtag #ThePetSummit when posting your content about the show to increase engagement on your content. 

Graphics

Download Custom Social Media Graphics

Check out these social media graphics to promote your attendance at The Pet Summit.

Download the Adobe Express graphics here 

Download the Canva graphics here

EXAMPLE GRAPHICS:

Messaging & Content

Pre-Show 

Content Ideas 

• Engage with your audience and ask them what questions they have for our top industry speakers. Use their responses to help you plan out your schedule at the show.
• Let people know what sessions you're excited to attend!
• Put up your schedule.
• Snap photos of your travels to Orlando. 
• Visit @the.pet.summit on Instagram and check out our highlights to share a custom story template.

Messaging

• I'm heading to Orlando for #ThePetSummit to learn from top industry experts. Follow along to see more from the conference! 
• We are thrilled to attend #ThePetSummit 2026, and we can’t wait to connect with other pet professionals at the show. 
• We’re attending #ThePetSummit to learn high-value content on the most important topics in the pet business today 
  

At the Show

Content Ideas

• Create a “day in the life” at The Pet Summit vlog-style video.
• Snap a photo at a session or keynote lunch.
• Use Instagram Stories to share what you’re discovering in your sessions and engage with your audience back at home in real-time.
• Stop by the Tuesday night party for a drink and a great photo opp.
• Share behind-the-scenes images and/or videos of your sessions.

Messaging

• We’re hearing from top industry speakers at #ThePetSummit. Tune in to see what we discover along the way!
• We’re here in Orlando for three days of learning and networking at #ThePetSummit 2026!
• We’re representing [City, State, Country OR Company] at #ThePetSummit 2026, where we're hearing from experienced speakers and connecting with fellow pet professionals!
• We just finished up at [session name], where we learned [insert key takeaway or fact from the session]. #ThePetSummit

Post Show

Content Ideas

• Create an image carousel or video of your favorite moments from the conference.
• Create a video about the top 5 things you learned at the conference.
• Share a photo with your fellow pet industry professionals you met at The Pet Summit, and be sure to tag them

Messaging

• Check out these highlights from a successful #ThePetSummit!
• We had a great time at #ThePetSummit, learning, networking, and helping to grow the pet industry!
• We can’t wait to tell you what we learned at #The PetSummit.