Social Media Tool Kit for Speakers

Instructions 

Graphics and Messaging

• Utilize the messaging, assets, and content ideas below to create turnkey social media posts to promote your participation at The Pet Summit 2026.
• Download our custom Adobe Express graphics & Canva graphics, or use your own photos or videos with the provided sample messaging to create your next viral post. You can also explore our content ideas below to help you get started.
• When you are ready to create a post:
  1. Upload your choice of image, video or graphic to any social media channel.
  2. Copy/paste or customize a caption from our suggestions below.
  3. Fill in any blanks if applicable.
  4. Tag The Pet Summit's social channels @the.pet.summit and add the hashtag #ThePetSummit.
  5. Post away! 

Social Media Channels 

The Pet Summit is active on the following channels. Be sure to follow us and tag @the.pet.summit on your posts! 

• Instagram
• Facebook
• X
• LinkedIn

#ThePetSummit - Use our official hashtag #ThePetSummit when posting your content about the show to increase engagement on your content. 

Graphics

Download Custom Social Media Graphics

Check out these social media graphics to promote your attendance at The Pet Summit.

Download the Adobe Express graphics here 

Download the Canva graphics here

EXAMPLE GRAPHICS:

Messaging & Content

Pre-Show 

Content Ideas 

• Create a post informing your audience of your speaking engagement at The Pet Summit. Share details about the time and location of your session(s), and what you will share.
• Share or tease out some key talking points or data about your presentation topic.
• Post a brief bio and discuss your experience or expertise related to your session topic.  
• Share any behind-the-scenes content, preparing for your session.  
• Share videos/Instagram Stories teasing out some of the topics you’ll be discussing during your session(s).
• Snap photos of your travels to Orlando. 

Messaging

• I’m excited to announce that I’ll be leading a session at #ThePetSummit this year! Join my session [session name] on [date and time], where I’ll be discussing [main topic/talking points]. Let’s connect!  
• I’m leading a session at #ThePetSummit 2026! Be sure to stop by [room number] on [day] at [time] to catch my session on [session name].
• Join me on [date and time] [in/at] [session location] for my session [session name] at #ThePetSummit and learn about [topic details]. 
  
  

At the Show & Post Show

Content Ideas

• Capture photos and/or videos of your presentation during your session.
• Take a selfie with your session audience behind you, or with any attendees you meet after your session.
• Take a photo of The Pet Summit signage with your speaking details listed.
• Snap a selfie or take a group shot on the show floor and share your favorite things about the pet industry.
• Talk about another speaker session you attended and discuss your top takeaways.  
• Share a carousel or video recap of your time at The Pet Summit.
• Create a “day in the life” speaking at The Pet Summit vlog-style video. 

Messaging

• If you’re here at #ThePetSummit, be sure to stop by [location] on [day] at [time] to catch my session, [session name].
• Join me today at [time] for my session on [session name] [in/at] [location]! #ThePetSummit
• I’ve had a blast speaking on [session topic(s)] at #ThePetSummit 2026! Here’s a look behind the scenes at what I’ve been up to this week.