Take part in a one-day, mentor-guided sprint where elite pet-industry marketers build, budget, and pitch campaigns that drive real-world impact for purpose-driven organizations. Add this experience to supplement your All-Access Pass!
WHY ATTEND
Flex Your Creative Muscles and Make Lasting Connections
Collaborate & Connect
Team up with some of the most creative minds in the pet industry for a day.
Showcase Your Skills
Present your strategic ideas to leading industry marketing pros and peers.
Support Worthy Causes
Provide actionable resources to pet industry non-profits through campaign building.
HOW IT WORKS
Collaborate and Compete with Strategic Campaign Building
Small groups of pet industry professionals will develop a campaign concept that communicates a nonprofit’s mission through powerful storytelling and clear messaging. The focus is on creativity, emotional resonance, and alignment with the nonprofit’s goals. Workshop attendees will hear from participating non-profit organizations. Then, groups will work together to create a campaign concept that aligns with their mission and aims to achieve their stated goals.
Monday Workshop Agenda
Kick-off and Briefing
Hear from each participating non-profit to understand their goals.
Storytelling Crash Course
A quick session on nonprofit storytelling frameworks will set the foundation for your task.
Campaign Development
Teams work together to brainstorm, refine and shape their campaign pitch.
Lunch Break
Take some time to fuel, refresh and reflect on the morning.
Prototype & Practice
Groups prepare campaign story elements (presentations, copywriting, or role-play).
Pitch Presentations
Each group will present for 5-7 minutes.
Networking Happy Hour
Kick back and network with participants and industry guests as the judging process kicks off.
The most exciting educational event in the pet industry returns to Orlando.
Join us for unmatched networking, education and growth.
